Dealers' trip to Formula1
place
UAE, Dubai, Abu Dhabi
NUMBER OF PARTICIPANTS:
20 people
ABOUT THE PROJECT
We gathered 20 VIP guests and took them out for the weekend without brakes:

  • We drove sports cars through the desert — drift against the sunset, dust, roar and adrenaline
  • We've improved our accuracy on world-class golf courses
  • We lived Formula 1 in the paddock, not as spectators, but as part of the show, and during the breaks there were snow—white beaches, the Persian Gulf, cocktails and chill with a view of skyscrapers
  • Dinners? Michelin-style, of course

Luxury, drive, delight.
PIRELLI knows how to make tires.
We know how to create unforgettable emotions.
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