ABOUT THE PROJECT
We gathered 20 VIP guests and took them out for the weekend without brakes:
- We drove sports cars through the desert — drift against the sunset, dust, roar and adrenaline
- We've improved our accuracy on world-class golf courses
- We lived Formula 1 in the paddock, not as spectators, but as part of the show, and during the breaks there were snow—white beaches, the Persian Gulf, cocktails and chill with a view of skyscrapers
- Dinners? Michelin-style, of course
Luxury, drive, delight.
PIRELLI knows how to make tires.
We know how to create unforgettable emotions.