When an event becomes a legend within the team, it's cool. But we're moving on. We have organized a four-day odyssey in Baku with full immersion for PIRELLI's best customers and partners:

• We lived in the Ritz-Carlton overlooking the Caspian Sea
• We rode around Gobustan on ATVs and jeeps
• They arranged a tasting of black caviar
• We had dinner at the Nobel brothers' villa and made the most of smart casual

And the icing on the cake is the Paddock Club, Formula 1, that vibration, the smell of tires, and champagne. We rested as if it were an investment strategy, had fun as if there was no tomorrow, and in the end everyone said, “Repeat. And let it be even cooler!”