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Presentation of the launch of sales of BEAUTY BOX TECNO & MIXIT
place
Moscow, Afimall Sit shopping center
NUMBER OF PARTICIPANTS:
The number of contacts with the audience during the campaign amounted to more than 5,500 people.
ABOUT THE PROJECT
To support the launch of the campaign, a huge themed booth was created, which hosted many activities, including entertainment contests, beauty workshops, and gift draws that left no one indifferent.
The performances of the artists, the presenter, animated characters and other bright elements created a sense of real celebration and involved the visitors in active participation.
The performances of the artists, the presenter, animated characters and other bright elements created a sense of real celebration and involved the visitors in active participation.
WHAT HAVE WE DONE
THE TASK FACING THE TECNO AND MIXIT BRANDS WAS TO SUPPORT THE NEW YEAR'S SALES LAUNCH WITH A UNIQUE OFFER, COMBINING TWO BRANDS IN ONE PROJECT.
THE TECNO & MIXIT BEAUTY BOX HAS BECOME A REAL SUPER-OFFER FOR LOVERS OF BOTH TECHNOLOGY AND COSMETICS. THIS BOXED SET INCLUDED A SET OF COSMETICS FROM MIXIT, A CAMON 20 PHONE AND WIRELESS HEADPHONES FROM TECNO — EVERYTHING YOU NEED FOR A STYLISH START TO THE NEW YEAR.
THE KEY ACTIVITY WAS AN UNUSUAL PHOTO ZONE SPECIALLY DESIGNED FOR THIS EVENT. IT WAS PLACED INSIDE A LARGE CUBE, WHICH WAS AN EXACT REPLICA OF THE BEAUTY BOX.
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