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TECNO DAY
place
Moscow – Mega Belaya Dacha shopping center
Saint Petersburg – Gallery Shopping center
Yekaterinburg – Greenwich shopping center
Samara – Cosmoport shopping center
Saint Petersburg – Gallery Shopping center
Yekaterinburg – Greenwich shopping center
Samara – Cosmoport shopping center
NUMBER OF PARTICIPANTS:
The number of contacts with the audience during the campaign amounted to more than 11,900 people.
ABOUT THE PROJECT
The goal is to increase the recognition of Tecno and the loyalty of the target audience to it, as well as to congratulate the company and its fans on the brand's birthday.
To do this, we created a grandiose stand in the form of a cake, which we rolled through the key cities of the brand's presence, installing it in large shopping malls in order to reach the audience as much as possible.
It was a celebration for everyone who found themselves next to this stylish and creative installation solution, as well as a bombastic photo zone.
To do this, we created a grandiose stand in the form of a cake, which we rolled through the key cities of the brand's presence, installing it in large shopping malls in order to reach the audience as much as possible.
It was a celebration for everyone who found themselves next to this stylish and creative installation solution, as well as a bombastic photo zone.
WHAT HAVE WE DONE
NEW MODELS OF PHONES, HEADPHONES AND LAPTOPS WERE PRESENTED AT THE STAND, WHICH ATTRACTED THE ATTENTION AND AROUSED THE INTEREST OF THE GUESTS. AS PART OF THE CAMPAIGN, MORE THAN 2,500 PEOPLE TOOK PART IN CONTESTS AT THE STAND, AND 2,300 GIFTS AND PRIZES FOUND THEIR LUCKY OWNERS.
THIS ACTIVITY NOT ONLY ATTRACTED A LOT OF ATTENTION, BUT ALSO SIGNIFICANTLY STRENGTHENED THE BRAND'S CREDIBILITY, INCREASING ITS RECOGNITION AMONG THE AUDIENCE.
IN ADDITION, THE EVENT WAS A GREAT OPPORTUNITY FOR THE BRAND TO SHOWCASE ITS PRODUCT LINE AND SHOWCASE INNOVATIVE SOLUTIONS THAT ATTRACT CONSUMERS.
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