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CAMON 40 MIRACLE EVENT
place
LOFT#2, Moscow (Rockefeller Hall + Rothschild Hall)
NUMBER OF PARTICIPANTS:
More than 300 people — partners, press, bloggers and retail representatives
ABOUT THE PROJECT
The launch of the smartphone has turned into a journey to the laboratory of the future. Instead of the usual presentation, it's a show in which technology comes to life before our eyes. Guests enter the CAMON 40 LAB space with smoke, sparks, artifacts, and experimental scientists.
WHAT HAVE WE DONE
THE SMARTPHONE'S FUNCTIONALITY WAS SHOWN IN SPECTACULAR EXPERIMENTS: SHOCK RESISTANCE, WORK IN EXTREME CONDITIONS, INSTANT PHOTOGRAPHY, INTELLIGENT PHOTO PROCESSING — EVERYTHING WAS DEMONSTRATED THROUGH REAL INTERACTIVE EXPERIMENTS. THE GUESTS DIDN'T JUST LISTEN TO THE DEVICE'S CAPABILITIES — THEY TESTED THEM IN ACTION. THIS ALLOWED US TO EMOTIONALLY AND VISUALLY REVEAL THE KEY ADVANTAGES OF CAMON 40.
THE FINAL FOCUS WAS AN AI PRESENTATION, WHERE ELLA, A VIRTUAL CO-HOST— DEMONSTRATED THE INTELLIGENT FUNCTIONS OF A SMARTPHONE IN A DIRECT DIALOGUE WITH THE SPEAKERS.
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