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Integration of the TECNO stand with the new CAMON 30 series of phones at the 2024 summer festivals
place
Wild Mint June 14-16,
VK Fest Saint Petersburg June 29-30,
Archstoyanie July 26-28.
VK Fest Saint Petersburg June 29-30,
Archstoyanie July 26-28.
NUMBER OF PARTICIPANTS:
The number of contacts with the audience
during the campaign exceeded 45,000 people.
during the campaign exceeded 45,000 people.
ABOUT THE PROJECT
The client's task was to present the new TECNO CAMON 30 series of camera phones, demonstrate all the key features of the phone, and engage the festival audience in active participation on TECNO Russia's social media platforms (VK).
To solve this task, a unique Tecno brand zone was created, which became the center of attraction at the event.
To solve this task, a unique Tecno brand zone was created, which became the center of attraction at the event.
WHAT HAVE WE DONE
A special feature was the launch of a studio with augmented reality and cutting-edge AI technologies. Visitors to the stand could film themselves on a green screen using the new CAMON 30 phone and create their own unique video clip. The possibilities were limited only by the imagination — from space travel and dinosaur chases to zero-gravity flights and participation in the Burning Man festival.
In addition, guests actively participated in VR activities, promotions, and raffles, which added an element of surprise and fun throughout the entire duration of the booth's operation.
As a result, over 10,000 gifts were distributed during the campaign, and the brand was able to significantly increase audience engagement and expand its presence on social media.
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