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Integration of TECNO and M.Video brands
place
MEGA Belaya Dacha Shopping Center, Metropolis Shopping Center
NUMBER OF PARTICIPANTS:
Approximately 7,000 participants
ABOUT THE PROJECT
The Tecno brand, in collaboration with M.Video, held a large-scale promotion at the MEGA Belaya Dacha and Metropolis shopping centers. A stylish and high-tech stand was set up in the stores, where guests could check out the new Tecno Phantom V Fold 2 and Phantom Flip 2 phone models. It wasn't just a product presentation, but an opportunity to engage the audience in the world of innovative technologies, where everyone could personally test the new devices.
WHAT HAVE WE DONE
The host and entertainers conducted themed activities that promoted awareness of the brand and its main phone series.
Approximately 1,500 gifts were presented to guests and participants in contests and activities at the booth.
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